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What I didn’t know about Becca Cason Thrash

November 30, 2010

I’m at PR Day, PRSA Houston’s annual day-long conference. This year’s keynote was Becca Cason Thrash, one of Houston’s best-known philanthropists, socialites, and gala throwers. Or at least, that’s what I thought she was, until I heard her speak this morning. In the midst of a successful PR career, she founded Paper City magazine “out of desperation” as many of Houston’s publications were shuttering. And were you aware that Paper City began with literally zero editorial content? What looked like editorial content was actually ad space, arranged to look editorial. I’m completely insired by her right now. Is there such thing as a Becca Cason Thrash groupie? I might just be one. Her career – like her wardrobe – is totally amazing.

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